Caffè Pascucci
Credits
Art Direction & Design: Taiho Roh (Daft)
Project Type: Print Ad
Client : Pascucci
Work: Art Direction, Design
Caffè Pascucci
Art Direction & Design: Taiho Roh (Daft)
Project Type: Print Ad
Client : Pascucci
Work: Art Direction, Design
Caffè Pascucci
CreditsArt Direction & Design: Taiho Roh (Daft) | Project Type: Print Ad Client : Pascucci Project Date: July.2010 Work: Art Direction, Design |
Caffè Pascucci카페 파스쿠찌 is an Italian coffeehouse chain, with branches in over 25 countries.
The company, Pascucci Torrefazione S.p.a., is headquartered in Monte Cerignone, Province of Pesaro and Urbino. Caffè Pascucci is the principal sponsor of KF Teuta Durrës, a team of Albanian Superliga. The first branch in the United States was opened in 2011. The locations in South Korea are run by SPC Group.
Caffè Pascucci카페 파스쿠찌 는 이탈리아의 커피 브랜드이다.
에스프레소의 고향인 이탈리아에서 출발 카페 파스쿠찌가 처음 등장한 것은 19세기 말, 안토니오 파스쿠찌에 의해 몬테펠트로에서 시작되었으며, 아들인 마리오 파스쿠찌가 원두를 주석냄비에 볶아 새로운 맛과 향을 만드는 실험을 성공시키면서 본격적인 사업을 전개했다. 파스쿠찌는 몬테체리뇨네 지역을 거점으로 확산하였고, 1946년에 접어들면서 장비를 이용한 에스프레소 추출법을 업계 최초로 도입했으며, 로스팅 기계의 도입과 생산 라인을 구축함으로써 생산량 확대 및 고품질 원두생산이 가능한 환경을 마련했다. 한국에서는 SPC 그룹이 라이선스를 맺고 위탁운영하고 있다.
ⓒ THE PASCUCCI. ALL RIGHTS RESERVED.
ⓒ THE PASCUCCI. ALL RIGHTS RESERVED.
From the start, Korea's Pascucci wanted to be a true brand that offered traditional products more than anything else.
Coffee is served only by Italian headquarters in slow roasting beans, with strict management, selection, and blending from the bean cultivation stage. With SPC's know-how, we have developed a menu that is suitable for the domestic market and matches with Italian traditional espresso, which suits the tastes of Korean consumers. Considering the culture of Korean cafes, which value meeting and relaxation, the store has been carefully designed to create a lively atmosphere with a wide and pleasant space for the Korean market.
ⓒ MAINCONCEPT CO. ALL RIGHTS RESERVED
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