뉴트리라이트 광고 제작

Nutrilite Farm Organism

Credits

Art Direction & Design : Taiho Roh ^(Daft)
2d Artist : Taiho Roh ^(Daft)
3d Artist: Taiho Roh ^(Daft)
Jongmin Kim
Youngchan Joo

Project Type: TVCF
Client : Amway Korea
Agency: TBWA Korea
Project Date: Oct.2011
Project Length : 30s
Work: Art Direction,Concept,Design, Motion,
Project Management

Styleframe: storyboard

Nutrilite:

Nutrilite®^{뉴트리라이트} is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms.*

Nutrilite brand innovation has been recognized with more than 190 granted and pending patents worldwide.
With world-renowned expertise in nutrition and product development, our scientists continue to enhance the Nutrilite® brand and our high-quality products.

Nutrilite® ^{뉴트리라이트} 는 브랜드 캠페인을 통해 브랜드 고유의 ‘친환경’, ‘프리미엄’의 이미지를 깊이 있게 전달하기 위해 ''뉴트리라이트 스토리 북'' 이라는 컨셉으로 브랜드에 신뢰성을 부여하고, 단순히 제품의 기능성을 부각시키기 보다 장기적 관점에서 브랜드의 철학을 전달하고자 했다

Output: Nutrilite : Farm Organism

Nutrilite episode :

Farm Organism^{생태학자편}

The Scientific Advisory Board helps guide the future of the Nutrilite® brand, lending their expertise and knowledge of the rapid changes in their specific fields directly into the research and development process at Nutrilite.