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Shanghai Auto Show KIA


Credits

Art Direction & Design : Taiho Roh (Daft)

2d Artist : Taiho Roh (Daft)

3d Artist:  Taiho Roh (Daft) 

                  Sangjun Yoo (SALTAR)

                  Byungki Kim


Project Type: Auto Show (Countdown)
Client : KIA Motors 
Agency: Innocean Worldwide, Pyx Innovation 
Project Length : 51s
Work: Art Direction, Project Plan, Concept, Design, Motion


Styleframe: storyboard

Output: 'Shanghai Auto Show 2013' KIA Motors Countdown

ⓒ KIA MOTORS. ALL RIGHTS RESERVED 


Shanghai Auto Show:


Auto Shanghai 상해모터쇼 (Chinese: 上海国际汽车展), officially known as the Shanghai International Automobile Industry Exhibition (Chinese: 上海国际汽车工业展览会), is a biennial international automobile show that alternates with the Beijing Auto Show (Auto China) as China's yearly international automotive exhibition.

First held in 1985, Auto Shanghai is the nation's oldest auto exhibition, and is considered as an important major international auto show.


Due to the greatly expanding presence of foreign brands in the Chinese markets, Auto Shanghai has become one of the premier international auto shows alongside Detroit, Frankfurt, Paris and Tokyo, and was also the first Chinese auto show to join the UFI. 

Since 2015, the show is hosted at the National Center for Exhibition and Convention, located next to the Shanghai Hongqiao International Airport.


Auto Shanghai 상해모터쇼 로  알려진 1985년에 처음으로 열린 오토 상하이는 국내에서 가장 오래된 자동차 전시회로, 중요한 국제적인 주요 자동차 전시회로 여겨진다.
중국 시장에서 외국 브랜드의 입지가 확대됨에 따라, 오토 상하이는 디트로이트, 프랑크푸르트, 파리, 도쿄, 그리고 w와 함께 세계 최고의 자동차 쇼 중 하나가 되었다. 2015년부터 상하이 훙차오 국제 공항 옆에 위치한 국립 전시 컨벤션 센터에서 열린다.


Styleframe: Detail

Styleframe: draft design

ⓒ KIA MOTORS. ALL RIGHTS RESERVED 

Shanghai Auto Show:


Auto Shanghai 상해모터쇼 (Chinese: 上海国际汽车展), officially known as the Shanghai International Automobile Industry Exhibition (Chinese: 上海国际汽车工业展览会), is a biennial international automobile show that alternates with the Beijing Auto Show (Auto China) as China's yearly international automotive exhibition.

First held in 1985, Auto Shanghai is the nation's oldest auto exhibition, and is considered as an important major international auto show.


Due to the greatly expanding presence of foreign brands in the Chinese markets, Auto Shanghai has become one of the premier international auto shows alongside Detroit, Frankfurt, Paris and Tokyo, and was also the first Chinese auto show to join the UFI. 

Since 2015, the show is hosted at the National Center for Exhibition and Convention, located next to the Shanghai Hongqiao International Airport.


ⓒ MAINCONCEPT CO. ALL RIGHTS RESERVED 
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