Nutrilite  


Credits

Art Direction & Design :Taiho Roh (Daft)

2d Artist :Taiho Roh (Daft)    Eunjin Kim
3d Artist: Taiho Roh (Daft)   Seunghee Chae

               Younghwan Lee   Gabin Baek


Project Type: TVCF (Campaign)
Client : Amway Korea 
Agency: TBWA Korea 
Project Date: April.2010   
Project Length : 30s, 15s 
Work: Art Direction,Concept,Design, Motion, 
Project Management


Styleframe: storyboard : staff  

Styleframe: storyboard : color

Styleframe: storyboard : knowledge
Nutrilite:


Nutrilite®뉴트리라이트 is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms.*

Nutrilite brand innovation has been recognized with more than 190 granted and pending patents worldwide.
With world-renowned expertise in nutrition and product development, our scientists continue to enhance the Nutrilite® brand and our high-quality products.


Nutrilite® 뉴트리라이트 는  브랜드 캠페인을 통해 브랜드 고유의 ‘친환경’, ‘프리미엄’의 이미지를 깊이 있게 전달하기 위해 ''뉴트리라이트 스토리 북'' 이라는 컨셉으로 브랜드에 신뢰성을 부여하고, 단순히 제품의 기능성을 부각시키기 보다 장기적 관점에서 브랜드의 철학을 전달하고자 했다


Output:   Nutrilite : Staff
Nutrilite episode 1:

Staff직원편


Our agricultural experts and scientists work together to optimize the nutrients gathered from the most powerful plants nature has to offer.
The resulting plant concentrates contribute a wide array of important phytonutrients in many Nutrilite®products.

ⓒ Nutrilite™ ALL RIGHTS RESERVED


Styleframe: Detail : Staff

Output:  Nutrilite : Color
Nutrilite episode 2:

Color컬러편


Each vibrant plant color is tied to the phytonutrients it contains – and a specific range of health benefits. In order to get many protective benefits for your whole body, it’s important to eat a wide variety of different colors.

ⓒ Nutrilite™ ALL RIGHTS RESERVED


Styleframe: Detail : Color

Output:  Nutrilite : Knowledge A
Nutrilite episode 3:

KnowledgeA건강상식 A편


Every farm that furnishes botanicals and plants used in Nutrilite® products must meet our strict NutriCert™ quality standards for purity, safety and efficacy.

ⓒ Nutrilite™ ALL RIGHTS RESERVED


Styleframe: Detail : Knowledge A

Output:  Nutrilite : Knowledge B
Nutrilite episode 4: 

KnowledgeB건강상식 B편


Nutrilite operates nearly 6,000 acres of certified organic farmland in the U.S, Mexico and Brazil where we grow and harvest plants using sustainable, chemical-free methods.

ⓒ Nutrilite™ ALL RIGHTS RESERVED


Styleframe: Detail : Knowledge B

ⓒ Nutrilite™ ALL RIGHTS RESERVED


Elements Design : detail

Elements Design : infographic develop

Elements Design : page layout

Pre-Visualizing:  Animatics
Nutrilite:


Nutrilite®뉴트리라이트 is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms.*

Nutrilite brand innovation has been recognized with more than 190 granted and pending patents worldwide.
With world-renowned expertise in nutrition and product development, our scientists continue to enhance the Nutrilite® brand and our high-quality products.




ⓒ MAINCONCEPT CO. ALL RIGHTS RESERVED