Nutrilite Farm Organism


Credits

Art Direction & Design : Taiho Roh (Daft)

2d Artist : Taiho Roh (Daft)

3d Artist:  Taiho Roh (Daft) 

                Jongmin Kim

                Youngchan Joo


Project Type: TVCF 
Client : Amway Korea 
Agency: TBWA Korea 
Project Date: Oct.2011   
Project Length : 30s 
Work: Art Direction,Concept,Design, Motion,
Project Management


Styleframe: storyboard
Nutrilite:

Nutrilite®뉴트리라이트 is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms.*

Nutrilite brand innovation has been recognized with more than 190 granted and pending patents worldwide.
With world-renowned expertise in nutrition and product development, our scientists continue to enhance the Nutrilite® brand and our high-quality products.


Nutrilite® 뉴트리라이트 는  브랜드 캠페인을 통해 브랜드 고유의 ‘친환경’, ‘프리미엄’의 이미지를 깊이 있게 전달하기 위해 ''뉴트리라이트 스토리 북'' 이라는 컨셉으로 브랜드에 신뢰성을 부여하고, 단순히 제품의 기능성을 부각시키기 보다 장기적 관점에서 브랜드의 철학을 전달하고자 했다


Output:   Nutrilite : Farm Organism
Nutrilite episode :

Farm Organism생태학자편

The Scientific Advisory Board helps guide the future of the Nutrilite® brand, lending their expertise and knowledge of the rapid changes in their specific fields directly into the research and development process at Nutrilite.

ⓒ Nutrilite™ ALL RIGHTS RESERVED


Styleframe: Detail

draft design: book cover & background
draft design: diagram A develop

draft design: diagram B develop
draft design: develop

Pre-Visualizing:  Animatics & test
Nutrilite:

Nutrilite®뉴트리라이트 is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms.*

Nutrilite brand innovation has been recognized with more than 190 granted and pending patents worldwide.
With world-renowned expertise in nutrition and product development, our scientists continue to enhance the Nutrilite® brand and our high-quality products.


ⓒ MAINCONCEPT CO. ALL RIGHTS RESERVED