Adidas Predator 

Adida X LG


Credits

Art Direction & Design : Taiho Roh (Daft)

Development: Do & Be          

Motion Graphic Artist: Taiho Roh (Daft) 

                                    Kiyoul Kim

                                   Youngchan Joo


Project Type: Kiosk,Installation (Transparent Display)
Client : Adidas, LG
Project Date: Aug.2011
Work: 
Concept, Design, Motion, GUI,Project Management


About Adidas Predator:


Adidas Predator아디다스 프레데터 are a range of football boots developed by German sportswear manufacturers Adidas based on a prototype concept from the Australian former footballer Craig Johnston. The common feature of the Predator range is the presence of rubber patches or strips on the top of the shoe, designed to increase friction between the boot and the ball. In late 2010, Adidas designed the new "Power-spine" technology, which they claim improves shot power by reducing the amount the foot bends back as it kicks the ball.

In 2014, Hungarian inventor László Oroszi won a court case against Adidas in relation to the Predator Precision range, forcing Adidas to pay royalties on that range of the boot.

The Predator line was discontinued in May 2015 for football but was brought back in late 2017 to replace the ACE boots whereas the rugby line is still going strong. The new elite level predator brought back by adidas is named the Predator 18+, which features a primeknit upper with a laceless design as in Ace 16+ and 17+. The boost insole which was used in the Ace 17+ was also used on the new predator.


Adidas Predator아디다스 프레데터독일 스포츠용품 회사 Adidas아디다스  에 의해 제작된 축구화로, 전 오스트레일리아의 축구 선수 크레이그 존슨을 모티브로 제작되었다. 프레데터 시리즈의 특징은 고무 패치가 신발 위에 붙어 있어, 공과 신발 사이의 마찰력을 증가시키는 것이다.작품명과 동일한 Predator elements가 시간에 걸쳐 발전하였다.
이 프로젝트의 원리에 대해 아디다스 기술팀은 신발 앞쪽에 고무를 부착한 것은 공의 스피드를 증진시켰다고 하였다.
프레데터의 기존 주제는 슈팅 파워에 있었으나, 이후 주제는 공에 가해지는 효과와 정확도로 넘어갔다.  
데이비드 베컴과 지네딘 지단은 현역 시절 대부분 이 시리즈를 사용하였다.


Styleframe:
Adidas Predator
2011.08

Type:
Transparent Display

ⓒ Adidas Korea, LLC. All Rights Reserved.


Styleframe:
Adidas Predator
2011.08

Type:
Transparent Display

ⓒ Adidas Korea, LLC. All Rights Reserved.


Styleframe:  Navigation Main. 

Styleframe:  featured.

Styleframe: Predator History 1994-2011.

Styleframe: Media  

ⓒ Adidas Korea, LLC. All Rights Reserved.


Draft Design:

Transparent Display: Applied to Seoul Times Square

About Transparent Display:

It is a technology that uses computer monitors, TV receivers, and video phones whenever necessary. Some predict that related markets will reach 84 trillion won in 2025.
Companies such as LG Electronics introduced transparent displays at major product exhibitions. It is estimated that transparency will be around 20 % as of October 2012, but once it reaches 40 %, it will also appear in street show windows.  


The government also plans to pay attention to this possibility and develop a 40 percent transparency display by 2017. As the technology advances further and the size and type of transparent displays are diverse, the so-called " interactive phone, " which appeared in the movie Total Recall, will also be realized. In October 2012, ETRI (Electronics and Telecommunications Research Institute) research team predicted that an invisible call will be possible in about five years.


Output:
Adidas Predator 
Kiosk source video
2011.08

Type:
Transparent Display

ⓒ Adidas Korea, LLC. All Rights Reserved.


Output:
Adidas Predator 
Kiosk source video
2011.08

Type:
Transparent Display

ⓒ Adidas Korea, LLC. All Rights Reserved.



ⓒ MAINCONCEPT CO. ALL RIGHTS RESERVED