Super China Week

SHINSEGAE


Credits

Direction : Shinsegae Brand Design Team

Design: Taiho Roh (Daft)


Project Type: Campaign 
Client : Shinsegae
Project Date: April.2016
Size: A2 (420x594mm) 
Application: 

Shinsegae Department store.전 지점 
Work: 
Art Direction, Design,Typography


About Shinsegae:


From Shinsegae and E-mart, the first department store and discount store of Korea, to premium outlets…

Over the past 80 years, Shinsegae has been leading the affluent living culture of Korea by ceaselessly striving to advance in the distribution industry.

The path Shinsegae has been pursuing is indeed the history and traditional of distribution indistry in Korea. Now, Shinsegae is creating a happy world through continuous value creation for customers and new attempts that take the world by surprise.

Shinsegae is endeavoring to achieve harmonious coexistence with all stakeholders by realizing transparent and fair management while cooperating with and competing against others in the global stage.

Based on respect and consideration for people, understanding of customers and corporate social responsibility, Shinsegae is making a new world where dreams of the future come to reality.The story of Shinsegae for you begins anew each day.


Output:
Super China Week Campaign  
Ver.Light

Application:
Shinsegae Department store 
Size: A2(420x594mm)

ⓒ 2016 SHINSEGAE DEPT. 


Output:
Super China Week Campaign  
Ver.Dark

Application:
Shinsegae Department store 
Size: A2(420x594mm)

ⓒ 2016 SHINSEGAE DEPT. 


Inspiration:
Dragon Skin Texture
Tomato Red
Curved Type
Chinese Mood

ⓒ 2016 SHINSEGAE DEPT. All RIGHTS RESERVED.