Samsung Gear S2 USP


Credits

Creative Director : Taiho Roh (Daft)

Art Director : Taiho Roh (Daft)

Project Plan:  Heung Lim Jin 

Design & 2d Artist:Taiho Roh (Daft)

3d Artist: Taiho Roh (Daft)

               Raehyuk Park


Project Type: Promotion
Client : Samsung
Agency: Cheil Worldwide ,ItoI
Project Date: Nov.2015 
Project Length : 60s 
Work: 
Art Direction, Project Plan, Concept, Design, Motion

Styleframe: storyboard

ⓒ SAMSUNG. ALL RIGHTS RESERVED


Styleframe: USP 1 ‘Watchface’

Styleframe: USP 2 ‘S Health’

Styleframe:   USP 3 ‘Circular Wheel’

Styleframe:  USP 4 Supported Apps’

Styleframe:  draft design

ⓒ SAMSUNG. ALL RIGHTS RESERVED

Samsung Gear S2 USP:


The Samsung Gear S2 is a smartwatch developed by Samsung Electronics running Samsung's Tizen operating system. It was unveiled at IFA in 2015.
Its successor, the Samsung Gear S3, was released on November 18, 2016.
Gear S2 is all about being intuitive. Beginning with its design. It's a sleek timekeeper that comes in a choice selection of different materials. And with its stylish variety of bands and watch faces, it's a new look any time you want.


삼성전자가 최신 전략 스마트 웨어러블 기기 ‘삼성 기어 S2(Samsung Gear S2)’를 공개했다. 

‘기어 S2’는 원형 디자인과 이에 최적화된 원형 UX(Circular UX)를 바탕으로 쉽고 편리한 모바일 경험을 제공한다.

‘기어 S2’는 업계 최초로 독창적인 원형 베젤을 채용하고 이에 최적화된 UX를 통해 사용자가 설정한 다양한 애플리케이션과 문자, 전화 등 알림 메시지에 보다 빠르면서도 쉽고 정확하게 접근 할 수 있다.
‘기어 S2’는 다양한 센서를 활용해 더욱 강력한 피트니스 기능을 제공하고 관련 애플리케이션도 강화했다.
삼성전자의 피트니스 애플리케이션 'S헬스(S Health)'를 통해 보다 정확한 운동 관리 기능을 제공한다. 사용자는 운동중 심박 수, 속도, 이동 경로 등을 그래프와 지도를 통해

확인할 수 있다.

특히 24시간 사용자의 운동량을 자동으로 모니터링 해 일상 생활의 운동량과 패턴을 한눈에 확인할 수 있다.

이와 함께 기어 S2는 NFC(Near Field Communication) 기반 모바일 결제 서비스를 제공한다.


Output:  
USP 
‘Watchface’

Switching watch faces is ever so simple. Whether you're looking to don a classic look for that all-important meeting or dress it down with a fun watch face for after work, it's all done in no time.

ⓒ SAMSUNG. ALL RIGHTS RESERVED

Output:  
USP ‘S Health’

Taking charge of your health is easy with Gear S2. Track your daily activity levels, heart rate and water vs. caffeine intake. Continue to stay fit with timely motivational messages.

ⓒ SAMSUNG. ALL RIGHTS RESERVED

Output:  
USP 
‘Apps’

We've partnered up with a growing portfolio of amazing apps to make Gear S2 work for you. From going the distance to keeping your home secure, everything is possible.

ⓒ SAMSUNG. ALL RIGHTS RESERVED

Output:  
USP 
‘Circular Wheel’

From checking the current weather to your heartbeat. From replying to texts to playing the song that keeps you going. It's all with a turn of the rotating bezel.

ⓒ SAMSUNG. ALL RIGHTS RESERVED

Styleframe: Detail

ⓒ SAMSUNG. ALL RIGHTS RESERVED

Samsung Gear S2 USP:

The Samsung Gear S2 is a smartwatch developed by Samsung Electronics running Samsung's Tizen operating system. It was unveiled at IFA in 2015.
Its successor, the Samsung Gear S3, was released on November 18, 2016.Gear S2 is all about being intuitive. Beginning with its design. It's a sleek timekeeper that comes in a choice selection of different materials. And with its stylish variety of bands and watch faces, it's a new look any time you want.


ⓒ MAINCONCEPT CO. ALL RIGHTS RESERVED